The vendor has had a strong brand re-launch, with new products shipping this quarter.
They overtook a struggling Nokia, as the vendor and consumers waited for the October Windows Phone 8 launch. China has been a powerful driver behind volumes again for many vendors and the market broke through the 50 million unit barrier this quarter. Lenovo has moved into second place, assisted by volumes of lower-priced smart phones and a focus on its routes-to-market through distribution.
And though Sony has had global success, it must rethink its mobility strategy in the US where it held less than 0.
TCL has also been able to grow its feature phone shipments and is actively gaining in the Chinese market. ABI Research believes that TCL is yet another Chinese dragon with the teeth to win at home and abroad, and will soon pass Huawei in terms of handset shipments. And just like that Sony is crawling its way back up the list of top ten OEMs.
Given the current speed of events, we won't be hearing from them much longer. Yes, that all was voluntarily thrown away by the new CEO. Making Money from 3G Services. Much like the Motorola acquisition, Sony has yet to put it's stamp on the devices that are currently in the market, but if it is done properly, Sony can offer Sony Mobile a treasure trove of technology, ecosystem and content support. The first confirmation of my view will come soon, if Microsoft will have dignity to release the ultra low sales of Windows 8 RT , and their useless Surface Tablet Good job but there were others that did a great job this quarter.
While Sony did drop out of the top ten last quarter, ABI Research expects that Sony can hold its own in the top ten, although it will likely come from a drop in shipments of its competition more than Sony's expected growth. Much like the Motorola acquisition, Sony has yet to put it's stamp on the devices that are currently in the market, but if it is done properly, Sony can offer Sony Mobile a treasure trove of technology, ecosystem and content support.
Q3 was a another holding pattern quarter for RIM and its position has risen to No. ABI Research believes that finding a company to buy or license BB10 will be very difficult considering that the competitors that need a new OS still can't afford one, and those that can afford one, don't need it.
With the latest portfolio of 3 device types and one extra device featuring an Intel based application processor, it appears that Google wants its Motorola phones to have great battery life, great screens, and minimal marketing. With shipments continuing to drop, HTC may not be on the top 11 or even the top 12 in Q4. HTC has offered guidance that sales in Q4 will be even lower than Q3.
ZTE finished among the top 5 smartphone vendors globally thanks to continued international diversification efforts last quarter. ZTE has grown its smartphone sales of late thanks primarily to an uptick in lower-cost smartphone sales in many emerging markets.
The company has traditionally been dependent on sales of phones to China, where the company is based. However, notable progress was made in North America last quarter.
The company hopes to rejuvenate its global fortunes this quarter with the introduction of the 8X and 8S models, powered by Microsoft's Windows Phone 8, among others. However, it will have to convince consumers that the differences between the models and Android-powered phones or iPhones are interesting enough to merit a purchase. Data are preliminary and subject to change.
Vendor shipments are branded shipments and. In addition to the table above, a graphic showing the relative market shares of the top 5 smartphone vendors over the previous five quarters is available at IDC. The chart is intended for public use in online news articles and social media.
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